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Privacy Policy

Last updated: January 9, 2024

Base 12 AS considers the privacy of our customers to be extremely important. This privacy policy describes how, and to what extent, Base 12 AS collects and processes your personal data when you use Markular’s website, currently https://markular.com/ (the Site) and Markular’s products (the Products). This document also provides information on how Base 12 AS complies with relevant data privacy laws and regulations.

Processing of personal data by Base 12 AS is subject to European data protection law, such as Regulation (EU) 2016/679 (GDPR), as transposed in the Member States of the European Union and European Economic Area. This Privacy Policy will describe:

  • Why Base 12 AS is processing your personal data
  • What personal data Base 12 AS collects, stores and otherwise processes
  • Your rights regarding your personal data

In this Privacy Policy “you” or “your” refers to any user of the Site or the Products. “Data processing” means any processing of personal data, including but not limited to collection, storage, use, analysis and transfer of personal data. In addition to processing personal data, Base 12 AS may process non-identifiable information, i.e. data that does not reveal your personal identity.

Base 12 AS’s Responsibility

Base 12 AS is the data controller with respect to the processing of personal data processed by means of the Site or the Products where Base 12 AS determines the purposes and means of the processing of personal data.

Base 12 AS is the data processor with respect to personal data processed on behalf of Base 12 AS’s customers. Such processing takes place in order to fulfil Base 12 AS’s contractual obligations towards the customer. Separate agreements between Base 12 AS and its customers governs such processing of personal data, where the customer is the data controller.

Why Does Base 12 AS Process Your Personal Data?

Base 12 AS will only process your personal information for the following purposes:

  • To transact with you, provide services or information you request, respond to your comments, questions and requests, serve you content and/or advertising, and send you notices
  • To make technical improvements to, and to maintain the operability of, the Site and the Products
  • To provide secure authentication with respect to your access to the Site or the Products
  • To document agreements entered into using the Site or the Products
  • To pseudonymise your personal data for the purpose of transferring anonymous data to third parties

For the purpose of developing statistics, Base 12 AS may anonymize and aggregate your personal data. Base 12 AS may use the statistics in order to improve our service offerings, including by monitoring general use patterns on an aggregated level.

Base 12 AS will only use your contact information for marketing purposes if you have consented to receiving marketing material from Base 12 AS, and only in accordance with applicable law, including consumer protection laws and regulations.

What Personal Data Does Base 12 AS Process?

Website and Applications

When ordering or registering on our site you may be asked to enter your:

  • Name
  • Email address
  • Company information
  • Other details to help you with your experience

When Do We Collect Information?

We collect information from you when you:

  • Register on our site
  • Subscribe to a newsletter
  • Fill out a form
  • Open a support ticket
  • Contact us regarding sales-related issues
  • Enter information on our site

How Do We Use Your Information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To send periodic emails regarding your order or other products and services
  • To respond to a marketing communication, such as downloading resources or other materials
  • To follow up after correspondence (live chat, email or phone inquiries)

Base 12 AS only processes your personal data with a legal basis. The processing is either:

  • Necessary for the performance of a contract with you
  • Pursuing a legitimate interest
  • Based on your explicit consent (e.g., for marketing purposes)

How Base 12 AS Protects Your Privacy

Base 12 AS has established internal routines for protection of your privacy, in accordance with GDPR. We take all reasonable precautionary measures to ensure that our data processors, sub-contractors and employees comply with this privacy policy and our obligations under the applicable data privacy laws and regulations.

Your Rights

Right to Access Information

Base 12 AS will, upon request:

  • Confirm whether we are processing your personal data
  • Explain for what purposes
  • Detail what categories of personal data we are processing
  • Inform with whom your personal data is shared
  • Provide you with a copy of your personal data in electronic form

Right to Rectification, Erasure and Objection

You have the right to:

  • Require that incorrect, incomplete or inaccurate personal data is rectified or erased
  • Object to processing based on legitimate interests
  • Object to direct marketing

Right to Data Portability

You have the right to:

  • Transmit your personal data to another controller
  • Have your personal data transmitted directly between controllers where technically feasible

Direct Marketing

Base 12 AS may use your personal data for marketing purposes if you have consented to such use. You can opt out at any time by:

Data Storage and Location

Your personal data will be stored by Base 12 AS. We will not process your personal data in countries outside the EU or EEA unless appropriate safeguards are in place.

Base 12 AS uses cookies and similar technologies to analyze trends, administer the Site, track users’ movements around the Site, and gather demographic information about our user base as a whole.

What are Cookies?

A cookie is a text file that is placed on your hard disk by a web server. Cookies are not used to run programs or deliver viruses to your computer. They’re uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you. They’re typically used as a convenience feature: For example, they can be used to remember your preferences or that you’re logged in to your account, so that if you close your browser, you will still be logged in when you return without having to enter your account credentials again.

Our Use of Cookies and Tracking

We use Posthog Analytics to track usage of our Site. This involves employing cookies, web beacons, and log files to track the movement of Site visitors, which helps us improve navigation and user experience on our Site. We also use tracking in emails (we will not send you emails without your consent) to know which emails have been opened by recipients. This helps us gauge the effectiveness of our communications and improve our services.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience all features available on our Site.

Third Parties and Data Processors

We use the following third-party services:

  • Posthog: For website analytics and user behavior tracking
  • Notion: For data collection (demo requests and contact form)
  • HubSpot: For managing subscriptions, form submissions, and tracking leads

Contact Information

If you have any questions regarding Base 12 AS’s processing of personal data, please contact us at hello@markular.com.

Supervisory Authority

Datatilsynet is the data protection authority in Norway. They can be contacted at:

Changes and Amendments

Base 12 AS may from time to time make changes and amendments to this privacy policy. All changes are effective from the time they are published. We encourage visitors to regularly check this page for any updates.